The Power Of Sound In Our Everyday Lives

We’re inundated with sound everywhere we go, but especially when we go shopping. It may seem like simple background music (and sometimes it is), but when you enter a large national retailer sound becomes weaponized to help move you towards a purchase.

In this video Julian Treasure explains how sound affects us physiologically (even down to our brain waves), emotionally, and cognitively, and he talks about the 4 registers that people speak in.

You might not find the subject to be news, but you’ll definitely find it interesting.

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