- in Gear by Bobby Owsinski
6 Great Music Business Holiday Gift Ideas
You’ve probably seen my 10 Cool Holiday Gifts For Musicians post last week, but that was about gear. Here’s another gift guide, but this one concentrates just on music business and social media.
1. Social Media Promotion For Musicians 3rd Edition
If you’re interested in some big picture strategies about how to approach your online presence this is the book for you. Totally updated with new info on getting on playlists and promoting on TikTok, there are tons of promotional tips that boost your streams, views and followers.
2. The Music Business Registry
This is actually the site for a series of different specialized registry’s, including Film & TV, A&R, Publisher, Attorney, Music Blogs and more. If you need some contacts in the music business, this is a way to find them.
3. All You Need To Know About The Music Business
This is the 10th edition of LA music attorney Don Passman’s excellent book and there’s a good reason why it’s been popular for so long. Let me put it this way, if you’re in the music business, this book is essential reading, since it outlines just about every business scenario that an artist might come up against. The best part is that it’s written in plain English so that even complex ideas (and there are lots of them in the music business) are easy to follow. Highly recommended.
4. The Music Business Advice Book
I always ask the guests on my podcast about the best business advice that they’ve ever received. This book is a compilation of those pearls of wisdom that cover just about every area of the music business that you might think of. Excellent advice from some excellent people.
5. This Is Your Brain On Music: The Science Of A Human Obsession
This is indirectly about the business of music in that if you know the phycology of how your music works on your fans (and you, for that matter), then you’ll be in a better position to present and promote it to them. Fascinating!
Lastly, you’ll find all sorts of great business and software courses on Lynda.com, the absolute best portal for learning on the Web. If you’re into Social Media, Mixing, Recording, or Mastering, you’ll find some of my courses there as well, but just about anything else you can think of that revolves around tech or business is available there.
Each of the above makes a great holiday gift, but don’t forget to treat yourself to a present as well!
