- in Production by Bobby Owsinski
How Noctil Is Changing the Game for Music Industry Professionals Everywhere | Jacob Varghese
In this week’s podcast episode, I sat down with the founder and director of the metadata management company Noctil, Jacob Varghese.
Jacob has over 24 years of experience leading complex technology projects in the telecom, media, and entertainment industries with Fortune 500 companies.
When Jacob entered the music business, he wanted to solve technical challenges related to rights management and metadata in music.
His company Noctil helps record labels, music publishers and performing rights organizations better organize, verify, and deliver their metadata in order to make sure everyone gets paid.
Unfortunately there is no standardization for metadata distribution, so Noctil plays a vital role in getting the right metadata to the right music delivery service.
In this episode, Jacob and I discussed the different forms of metadata, why it’s so important to music creators, so-called black box money that artists can’t get their hands on, metadata roadblocks, and so much more.
You can automatically access the podcast from your favorite podcast provider just by clicking on this link, or you can go to bobbyoinnercircle.com like always.
Also, a video version is now available on YouTube as well.
