If you read my Production Blog, the you’ve probably seen my 10 Cool Holiday Gifts For Musicians post a few days ago. Here’s another gift guide, but this one concentrates just on music business and social media.
1. Music 4.1: A Survival Guide For Making Music In The Internet Age
You know that I’m biased about this, but I really believe that if you’re looking for one book that best outlines the new music business, Music 4,1 is it. With lots of great traditional and social media tips to help you market yourself successfully and efficiently, the book (now in it’s 4th edition) is currently used in music business courses in colleges and universities around the world. You can read some excerpts of the book on my website, as well as my other books.
2. Crowdstart: The Ultimate Guide To A Powerful And Profitable Crowdfunding Campaign
If you want to know the ins and outs about crowdfunding before you begin a campaign, there’s no better resource. There’s also a lot of great social media info here as well. Ariel Hyatt is the queen of social media PR and her Cyber PR company has been a huge help to hundreds of artists, so you might want to check out her other books as well.
3. All You Need To Know About The Music Business
This is the 9th edition of LA music attorney Don Passman’s excellent book and there’s a good reason why it’s been popular for so long. Let me put it this way, if you’re in the music business, this book is essential reading, since it outlines just about every business scenario that an artist might come up against. The best part is that it’s written in plain English so that even complex ideas (and there are lots of them in the music business) are easy to follow. Highly recommended.
4. The Music Business Registry
This is actually the site for a series of different specialized registry’s, including Film & TV, A&R, Publisher, Attorney, Music Blogs and more. If you need some contacts in the music business, this is a way to find them.
5. This Is Your Brain On Music: The Science Of A Human Obsession
This is indirectly about the business of music in that if you know the phycology of how your music works on your fans (and you, for that matter), then you’ll be in a better position to present and promote it to them. Fascinating!
6. Lynda.com Video Courses
Lastly, you’ll find all sorts of great business and software courses on Lynda.com, the absolute best portal for learning on the Web. If you’re into Social Media, Mixing, Recording, or Mastering, you’ll find some of my courses there as well, but just about anything else you can think of that revolves around tech or business is available there. Here’s a free 7 day trail pass.
If you’re interested in some big picture strategies about how to approach your online presence this is the book for you. Although some of the social aspects are a little dated, the approach to your online music and video promotion is still current.
Each of the above makes a great holiday gift, but don’t forget to treat yourself to a present as well!