Merlin CEO Jeremy Sirota, Fake Instagram Followers, And Changes At Sweetwater On My Latest Podcast

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My guest on the podcast this week is the CEO of Merlin, Jeremy Sirota. Merlin is a digital rights partner for independent labels and distributors all over the world. It’s powerful enough that some now refer to it as the 4rth major label.

Jeremy previously held a number of senior positions at Warner Music Group and Facebook, where he led the company’s efforts to license and acquire music rights from labels and distributors around the world.

During the interview, we spoke about Merlin’s mission and how it helps indie labels and artists, the mindset of music tech, the essentials of negotiating a deal, and much more.

On the intro I’ll take a look at the big stars who have huge fake followings on Twitter and Instagram, and the big change happening at Sweetwater.

Remember that you can find the podcast at, or either on Apple PodcastsStitcherMixcloud, Google Podcasts, Google PlaySpotifyDeezerTunIn Radio, and RadioPublic.

Enjoy the show!

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