A Guide To Alternate Mixes

Alternate Mixes

Until most engineers joined the DAW revolution, alternate mixes were a way of life for the mixer to cover himself in case a change in the mix was deemed necessary at a later time. Renting the studio and then setting up an analog console and all of the outboard gear just to raise the vocal […]

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Artists And Brand Relationships With Katie Nowak On My Latest Podcast

Katie Nowak - Episode 601

On this week’s podcast episode, I sit down with Katie Nowak, VP of Marketing and Partnerships at TBA Agency. We explore how meaningful collaborations are redefining success for artists. Katie shares behind-the-scenes stories about building the “Here and There” festival with Courtney Barnett, partnering with brands like Microsoft and Levi’s, and using creative strategy to […]

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More Industry Consolidation As Apogee Electronics Acquired by Dirk Ulrich’s Holding Company

Apogee Electronics

The audio industry is in the middle of a massive consolidation, with many boutique companies being acquired by either larger entities, holding companies, or private equity. The latest is the acquisition of Apogee Electronics by Dirk Ulrich’s Rockforce Tech Holding, which earlier in the year also acquired Manley Labs. The good thing about this acquisition […]

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