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Extra Tracks Strategy, USC Diversity Study, And Groove U Founder Dwight Heckelman On My Latest Inner Circle Podcast

Groove U founder Dwight Heckelman image

My guest on the podcast this week is Dwight Heckelman who, after a stint at Berklee College of Music,felt that music higher education needed to be held to a higher standard and would be a lot better if it were apprenticeship-based and relationship-driven. 

He called on his experience as a graduate of Belmont University, at major and independent record labels, recording studios, music publishing, music journalism, as well as other college music industry programs and took a leap of faith to create GROOVE U.

The school offers a highly creative and cutting edge two year music industry career program based on entrepreneurship and not one, but two apprenticeships. Groove U features 6 music industry specializations that include audio production, music business, live sound, video, interactive and independent.

During the interview we spoke about what it took to get a label job, starting a school from scratch, the real clients of a school, internships, and much more.

On the intro I’ll take a look at the strategy of adding extra tracks to albums, and a look at a new study about the diversity of music business.

Remember that you can find the podcast at BobbyOInnerCircle.com, or either on iTunesStitcherMixcloud, Google Podcasts, Google PlaySpotifyDeezerTunIn Radio, and RadioPublic.

Enjoy the show!

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